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A digital studio in Sofia

Design. Development. Marketing. One team.

We design your website, build the software behind it and bring in customers with marketing. The same people plan all three.

Book a consultation See how we work
  1. 01 Architecture
  2. 02 Growth
  3. 03 Intelligence
Three stacked slabs in pale green, lime and deep slate, with the ZenCodeo brackets standing on the top one.

01Services in three layers

Three layers, planned together

Architecture is the base your business runs on. Growth brings the right people to it. Intelligence shows what works and takes routine tasks off your team. We plan all three together, so each layer is built to carry the next.

01 / 03

Architecture

The structure everything else stands on: your website, your brand and the software behind them, built so your own team can run them day to day.

Digital architecture
Websites and interfaces that are clear to use and easy to change.
Custom software
Platforms and integrations that take manual steps out of the work.

02 / 03

Growth

Search, content and paid media planned together, so every channel feeds the same pipeline and is judged by the enquiries it brings.

Growth engineering
Search, social and content that build steady demand over time.
Marketing strategy
Paid campaigns and funnels, coordinated so each budget has a clear job.

03 / 03

Intelligence

Data from every channel in one place, and AI that takes repetitive work off your team. This is the layer that tells you what to do next.

Data and analytics
Analytics and dashboards built around the decisions you make each week.
AI solutions
Assistants and automation for the questions and tasks that keep coming back.
The same stack lifted apart: Architecture at the base, Growth above it, Intelligence on top.

02Concept projects

3 typical briefs, worked through to the screens

These are concept projects, written for this site. Each one takes a brief we hear often and shows the problem, our approach and the screens we would build.

Invented companies and sample data, no client results

Concept project01 · Architecture

A property website the sales team runs itself

Problem
Every change to an apartment, a price or its availability waits in an outside developer's queue, so the site is often days behind the sales office. English and Bulgarian live as two separate copies of the site and drift apart with every edit. Buyers cannot filter apartments by floor, size or orientation, so even simple questions come in by phone.
Approach
Every apartment becomes one structured record: building, floor, rooms, area, orientation, price and status. The sales team edits it on one screen, with English and Bulgarian side by side, and the listings, the filters and the floor plans are all built from it.
Concept project
Language of the sample page

Sample data: Project page with filters and the live status of every apartment. Switch the page between English and Bulgarian in its header.

Sample data: The unit editor the sales team uses. Shared facts are entered once, the words in both languages side by side.

Sample data: Floor plan of level 4, with the apartment from the editor selected.

Read the full concept

Concept project02 · Growth

A site that answers the questions people bring to an adviser

Problem
The site has steady traffic but few enquiries, and fewer still from people the advisers can actually help. Articles are written around product names rather than the questions people type when money is tight. Search, social and paid are planned by different people on separate calendars, so nobody can say where a good enquiry started.
Approach
Research the questions people actually ask, answer each one in a guide that opens with the short answer, and plan search, social and paid on one weekly board, so every campaign goes out together with the page it points to.
Concept project

Screens from the concept

Select a screen to bring it forward

  1. Content hubA guide that opens with the answer
  2. Planning boardSearch, social and paid in one week
  3. Questions mapWhich page answers which question
Content hub Sample data
Planning board Sample data
Questions map Sample data

Read the full concept

Concept project03 · Intelligence

The week on one screen. Every answer with its source.

Problem
Bookings live in the CRM, campaign spend in the ad account, rotas and costs in spreadsheets. The weekly report takes a full day to assemble and is out of date by the time anyone reads it. Support agents answer the same questions about prices, rescheduling and warranty by hand, each from memory.
Approach
Bring the CRM, the ad account and the spreadsheets into one data model with one definition for each metric. Managers read a weekly dashboard with a short list of exceptions, an alert flags any figure that leaves its usual range, and a support assistant drafts replies from the knowledge base with its sources linked.
Concept project

Data sources

Where each figure comes from

Sample data

Systems

  • CRMBookings, customersSynced 06:00
  • Ad accountCampaigns, spendSynced 06:02
  • SpreadsheetsRota, costsSynced 05:58
  • Knowledge base214 articlesIndexed 05:40
One data modelOne definition per metricRefreshed hourly

Feeds

  • Weekly dashboard
  • Drift alerts
  • Support assistant
Sample data Concept screens with sample data. The company, the people and every figure are fictional.

Read the full concept

03What each layer includes

Six practices, grouped by layer

Most projects start in one layer and grow into the others. The first conversation is about where to begin.

01 Architecture

A1

Digital architecture

Websites, interfaces and brand systems that make the business easy to understand and easy to change.

  • Web Design
  • UX/UI Design
  • Brand Identity

First step A review of your current site and how your team updates it.

See the concept project

A2

Custom software

Custom platforms and integrations for the work your off-the-shelf tools do not cover.

  • Custom Platforms
  • Systems
  • Integrations
  • Workflow Tools

First step A map of the manual steps in one process.

02 Growth

G1

Growth engineering

Search, social and content that bring in steady demand, without paying for every visit.

  • SEO
  • Social Media Management
  • Content Creation

First step A search and content audit.

See the concept project

G2

Marketing strategy

Paid campaigns, funnels and coordination, so each channel has a budget and a clear job.

  • PPC
  • Strategy
  • Funnels
  • Social Media Ads
  • Project Coordination

First step A look at where your enquiries come from today.

03 Intelligence

I1

Data and analytics

Analytics, business intelligence and dashboards built around the decisions you make every week.

  • Data Analytics
  • Business Intelligence
  • Performance Dashboards

First step A list of the decisions a report has to support.

See the concept project

I2

AI solutions

Assistants, automation and knowledge bases for the questions and tasks that repeat every day.

  • Chatbots
  • NLP Automation
  • Knowledge Bases
  • AI Workflows

First step A sample of the questions your team answers most often.

Not sure which layer comes first? That is what the first call is for.

Book a consultation

04Process

Five steps, in this order

The order matters more than the speed. Each step leaves something the next one can stand on.

  1. 01

    Discovery

    We learn how the business works, who it sells to and what is in the way.

  2. 02

    Strategy

    We agree what success looks like and how it will be measured, then put the layers in order.

  3. 03

    Design & Execution

    Designers, developers and marketers work from the same plan in the same weeks, and you see progress as it happens.

  4. 04

    Optimisation

    We read the numbers every week and change what they point to.

  5. 05

    Scale

    What works is scaled, written down and handed over to your team.

05Studio

A small studio, by choice

ZenCodeo is a studio in Sofia. Designers, developers, marketers and analysts work at the same table, so the site, the campaigns and the reporting are planned together and nobody has to translate between agencies.

We take on a few clients at a time and stay with them. Most of what we build is meant to keep working long after launch day.

  1. 01

    Systems over tactics

    We decide how the parts work together before we choose any one of them.

  2. 02

    Strategy before execution

    Every engagement starts with a plan. Building without one only creates noise.

  3. 03

    Engineering discipline

    We build digital products the way engineers build systems: structured, documented and reliable.

  4. 04

    Clarity

    Clear goals and an agreed scope, plain communication throughout, and a named person accountable for every decision.

06Contact

Tell us what you are building

Write or call. Tell us where the business is going and what is in the way, and we will suggest where to start.

Email us

or call +359887185254 (sample number)

A few lines are enough

  • What the business does and who it sells to
  • What you would like to change, and why now
  • Any date that matters, such as a launch or a season
Email
office@zencodeo.com
Phone
+359887185254 (sample number)
Studio
Gotse Delchev, Block 53E, Entrance V, Floor 6, 1404 Sofia, Bulgaria

42.668° N, 23.292° E

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